App holders can go crazy to make their app shine. They implement great strategies, dump in vast amounts of money, and fall prey to anxiety issues, just to make their app loved by their users. Entrepreneurs put in unimaginable efforts in this task, but sadly, not many make a mark. While creating an expensive budget would be beneficial, some app marketing strategies can do wonders in so little. Read on.
Talk To Your Customers
No matter how unnecessary it may look, getting connected to your target audience can simply turn your app destiny for the good. Experienced and wise app developers get in touch with their customers, even without creating the app. This strategy helps as you get to know the exact “need” of your people. Once you target the need, or even provide more than it, the chances of your app getting widespread increases. Someone very rightly said that necessity is the cause of invention!
For this strategy, you can talk to your previous customers or anyone who has signed for your newsletter. You can present a form or start a conversation to get their valuable insights. Now, you would require to work on fulfilling their needs and wants through your app. This also shows your customers that you care.
Influencing Faces Can Deliver Messages Better
Influencer marketing is a new term. However, the concept has been helping entrepreneurs since eons. Why not use this concept to attract customers for your app? The primary need is to create authentic relations with some famous faces and influencers. Now, you have to convince them to convince people of your app.
These influencers are people who have the power to sway a large section of the audience. People trust these personalities, and thus are more likely to follow them.
An Official Blog To Feature The App
Blogs are write ups that are considered authentic and attract the reading audience in a significant way. People spend hours of their traveling time reading blogs. A great marketing strategy is to feature your apps in these blogs. Here you get a great advantage. Unlike other marketing techniques, where you get to mention only the highlights, you can converse the complete story in a blog post. You can add the purpose, your expectations, the best features, and everything that’s beautiful about your app. This way, you get a chance to express everything fully, without omitting on the important aspects of your app.
Visuals
Think about videos. It is very obvious that videos attract people magnetically. An appealing video never fails to catch eyeballs, and provoke people to think. You can think of creating a demo video, of around 30 seconds or less, explaining all the Why’s and How’s.
The benefits of creating a video are manifold. One, it is the most appealing form of advertisement. Second, it has the power to convey the instructions and How To’s in understandable ways. Third, your customer gets a better idea of how your product looks and how they can use it.
Look For Other App Stores
While the most popular app stores are Google Play and App Stores, others too can take you to heights. Look for other app stores that would benefit. Make your app accessible on these app stores. Some of the app stores you can consider are Opera Mobile Store, AppBrain, SlideMe, GetJar, etc.
Participate For Awards
Valuable recognition does the most of marketing. Once you participate in app awards, you get a great deal of exposure. Press attention, reviews, and an increasing number of downloads will flood towards you in just no time.
SEO, SEO, SEO
Make use of the best-targeted keywords to get the desired ranks. For instance, if your app is a food delivery app, then you must add words related to food, restaurants, and home delivery. This way, people will get to see your apps in the top searches.
Master The Art Of Screenshots
If you think you can go a long way without supporting your screenshots with captions and dumping them directly onto your app would work, then probably you are wrong. Adding captions add meaning to your screenshots. These tiny sentences would magically attract large numbers of downloads. Try it and see the magic.
Add Download Links To Your Website
Nobody would bother to go to the Play Store and search for your apps, at least not in the initial days. Thus, why don’t you provide a shortcut to your viewers? You can add links to your website that would help in a natural download of your app. This way, your app would get additional attention too.
An Announcement Blog
Once you post an announcement blog in praise of your upcoming app, it makes the audience ready and excited for your app. Launch your app a significant way, without costing any penny, by creating the perfect announcement blog.
Edward Lewis is a creative person who has been writing blogs and articles about cybersecurity. He writes about the latest updates regarding mcafee.com/activate and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs, and websites.
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